20+ Important Reasons to choose Endless Graphics
Let's pose a few questions:
- The Endless Theorem
Is it impossible or too much to expect to find a reliable design firm that creatively combined Advance Contemporary marketing, with good content and Script writing, with good Videography and still photography, with world-class Graphics, with seamless Music Tracks, with unique SEO placement and wide social exposure?
Too good to be true?
What if it was run by real marketing experts, real Content writers/editors and Script writers, real graphics artists and creative directors, real musicians, real SEO experts, real Social Network experts?
Still too good to be true?
Not really. - In Depth Requirements Interview and Discovery
You can pay anyone for your project and hope and pray for the results YOU have in mind, but will they take the time to interview you with a FREE Marketing Questionnaire to discover your specific requirements and high hopes for the outcome of the project? - Detailed Written Contract
Multimillion dollar deals are abbreviated on a napkin with just a handshake. But is that enough? Does that nail down and remove the vague unknowns for what you need and what the designer is intending to give you? Does that account for the inevitable unpredictable things and what if's? Shouldn't you get the details fully spelled out in a properly written contract? - Vast Portfolio
Any charlatan can show you a few designs that he didn't do in the first place and call it a "portfolio," but does he come with the honesty and the experience of almost 40 years and 2000+ projects with successful results in strategic design savvy that's based on time-proven marketing methods? - Impactful Videos / Video Presentations
Any noob with hundreds of free video software can slap together what they call "video." But is it specifically designed for your target audience? Does it really motivate your audience with known Call-to-Action components? Does it memorably convey your intended message? Does it follow good research and survey tabulation or target audience, have a bright basic message concept, follow a logical and captivating format to enlighten people, have a well-written script, include clear intelligible narration, display memorable footage and visually clear shots, bring up the "Wow!" with intuitive/dazzling/world-class graphics and graphic elements that illustrate the finer details, roll with a catchy appropriate and seamless music track, tell a story with smooth well-paced artistic video editing? And can he put that video in an effective SEO Placement campaign for high exposure? - Part A; The "Ooh-Factor"
We survey our work BEFORE we demo the client. That tells us if we're on the right track. Then the client. It's funny, but we always present our designs to the client for demo with the client on the phone (if not in person), to get their initial reaction. Typically clients express an initial "Ooh, nice! Very nice." We call that the "Ooh-factor." And we live for that. It's not that we're fishing for compliments, or that we need to be stroked for our accomplishments. And then we keep tabs on how the project performs for the client. Only then can we measure success.
Part B; 4 People to Please
We have 4 people to please with any project: Once WE'RE satisfied of the adequate quality, we want to please YOU the client, then (of equal or greater importance really) your BUYERS (your target audience for you message), and then of course the project requirements (ie. SEO requirements, or a video that actually conveys the intended message, or hits the surveyed hot buttons for that target audience, or Call-to-Action that people will actually respond to, correct duration time, YouTube requirements, etc., etc., etc.).
Wouldn't you agree, that if YOU the client are pleased, but YOUR BUYERS are not, or there's some other issue, that it defeats the purpose? - Strategic Design and Knowing what constitutes actual "Good Design"
Any cretin with Photoshop or Gimp or even Windows Paint can "design" a logo, and call it whatever, but is that really well thought out "Corporate Identity." Or did he just copy some clip art for you? That same cretin can "design" a whole pile of disjointed promo and call it whatever, but is that really an "Integrated Mktg/Promo Campaign?" Does he understand art basics, color theory, or how design should follow adequate and tabulated survey results (if at all possible)? - Workable Established Procedures / Standard Project Approach
Clients all too often don't have any or sufficient or final or Optimized Content materials, and that's understandable. But at the same time, how can any designer create around missing Content? Especially for a video project for example, wouldn't it be logical to gather the Content materials first, then Plan things out, then get to work on Design? We would think so. Or would you settle for "Coming soon" or "Lorem ipsum dolor sit amet" as placeholders on all your promo? Further, do you think it's fair to ask us to see "in-progress" half-done designs, or blame us for project delays, if you the client still haven't provided all Content materials? - Collaboration and Agility/Flexibility in Design Results
Any designer can work up designs and charge more when you don't like them or need corrections, but is that good business? No, it's not always feasible to show design work in its earliest stages of progress. Can't necessarily see the final vision. But once a project concept or demonstrable version is submitted, should you be able to request some changes without more and more unfair charges? - Admirable Characteristics
What do you look for in a graphic design team and a confident working relationship? Probably someone who won't take 5 months for a simple project, or just run off with your money, right? How about long-term client relationships and stability? How about written, signed contracts detailing the project scope? What about competitive and affordable pricing? What about having well organized established procedures that actually get things done. That you can monitor from anywhere? How about the patience to walk the client thru every step, and answer the dumbest questions along the way? And what about actually taking the care to ensure client satisfaction? Aren't all those important too? - Genius Qualities
Well what about the many other characteristics that make for as good working relationship an innovative partner in collaboration?
Awareness of current trends. Good research of target audience. Familiarity with target audience culture and buying habits. Honesty and fairness in business. Prompt completion of tasks. Cooperation and staying in close touch throughout the project. Drive and dedication to see a project thru. Courage to face new challenges of clients and projects and ability to adapt to changing circumstances. Devotion to project goals and optimum results. Knowledge, experience and real-world savvy. Willingness to hear and respect the client's input and suggestions, or even criticism. Willingness to change and take chances. Continued curiosity and being ever inquisitive to the learning of new skills and techniques to offer the client. Optimism, being solution oriented and having enthusiasm for the job at at hand. Being energetic and taking initiative to push things forward. Having no fear of disapproval, but simply try and try again. Ability to see opportunities for the client. Being persuasive and motivating with conviction to the trade. Giving encouragement to all those involved in the project. Ability to communicate well, get ideas across and explain any aspect of the project. Being perceptive to the nuances of both the artistic work in progress, and the overall project. Having perfectionism, if not at least a constant strive to improve on the work being produced. Having idealism to see the bigger picture and the greater good. Having cultural awareness. Being mindful and having sensitivity to potentially offensive results. Having creativity and imagination above all else. Looking, observing and seeing things from different perspectives. The ability and childlike freedom to dream and fantasize. - Versatility of Design Styles
Isn't it great when you find a designer with a certain style you like? But doesn't it suck when that same designer can't step outside his little boundaries of routine design style, and falls flat when you need him to create in a different style? Then what, look for another designer all together? Lost time. Risk of poor result. No longevity of trust. Sucks. Wouldn't you agree that having versatility and a wide range of styles of design is a HUGE benefit? No, we're not cartoon artists or grunge, or graffiti. But are you that type of client anyway? Not likely. Versatility means flexibility, adaptability and the skillfulness of design basics to stretch those design creativity muscles, and conceive a composition that is DIFFERENT, yet still kicks ass and draws revenue for the YOU, the paying client. - A Serious Sense of Humor
Ah yes, the dog that bites the hand that feeds him, the the sexless marriage, the remarriage after divorce, the fire station that burns to the ground, a pilot's fear of heights, posting complaints about privacy on Facebook, McDonalds’ official health warning against eating McDonald’s burgers and fries, “Smartphones” we invented we find are smarter than us, and of course movie graphics that make us THINK we live in the "real world."
But shouldn't we see humor in life's little ironies? - Ensuring to Fulfill Client Expectations
Most lazy designers will ignore the problem when the client wants the sun, moon and stars from their project of too little budget. And there's two sides to this dilemma always. But where is the fine line between the client's overly high expectations and the designer's quest for easy money and less work? When the project falls short, the client is disappointed and everyone loses confidence. Shouldn't the designer take the time to get the client's influences, perhaps examples of what they like, BEFORE the project design is started in earnest? Isn't a more REALISTIC assessment of expectations just good practice? - Meeting Deadlines and Overdue Project Client Communications
The client wants it YESTERDAY, and ideally the project turn-around should always arrive within reasonable or even urgent time frame, right? But really it's the designer who must make that client's project his top priority and within the stated time deadline. We get a kick out of hearing previous designers taking months and months to fulfill a client project. Then why did the designer take on the project in the first place? If the project is taking longer than expected for whatever reason, then shouldn't the designer stay in touch with the client and keep him informed as to the status and estimated delivery date? - Swift/Smooth Conflict Resolution
We design and submit for client approval. Always. We make corrections as the client requests of us. Both parties in any dispute must try to be reasonable, naturally. But if the works are rejected for any reason, or if there are technical issues for another example, then we endeavor to rectify the issues swiftly and smoothly. - Followup and Client Satisfaction
After the project is done, we might ask for feedback such as "How did your project go?" "Were you satisfied with the results?" "Is the project pulling revenue as you hoped?" or the classic "On a scale of 1-10, how likely are you to recommend us?" Etc. Wouldn't you? - Longevity of Client Relationships
Did you know our clients remain with us for years on end, and will call us out of the blue after years of the client's project being done. Don't you think that says a lot about any company, not just Endless Graphics? - Cost Effective and Greater Returns on Promotional Investment
And most importantly, will it be WORTH the money?
Sure it costs to create promo and good videos. But is that apprehension to costs a valid concern? It's not the money you lose, but the money you don't make, that is always the greater loss. We have a very respectable track record for making our clients money. On average, our clients realize more than approx. 10 times their investment in our services.
Isn't that worth the money? - Name Dropping
If our hundreds of clientele have included: Kurzweil Music Systems, Comfort Keepers, Unicity, Earthlink, IP Dynamics, Jantaq Inc., Boones Animals for Hollywood, Sunrise Aviation, Miss Burbank Beauty Pageant, California Theatrical Youth Ballet Co., Ronco Products, Gerard Roofing Technologies, Software Shelf International, Terracal Construction Co., Zen Engineering and many more, shouldn't you? - Bonus Point 2; Ownership / No Holding Hostage
Prickly subject; You own what you pay for, right? And the ownership of the various components of any project should be clear, readily known and respected in any conflict, shouldn't they? Of course. The notorious villain in the story is typically the previous designer, the "Bad Guy" holding hostage the old video, Content materials or website. And Endless Graphics is the new Knight in white shining armor, the "Good Guy," come to the rescue the client in distress.
But there's always two sides and always more to the story than simple black and white.
Now, to be factual about most typical projects, the CLIENT OWNS his business name and his domain name, and the designer shouldn't register and own the client's names or domain name. It's a conflict of interest. AND the CLIENT OWNS the raw Content materials that he provided the designer with which to design the project. Naturally.
Further, the CLIENT should buy and thus own his hosting account (for a website example), and the CLIENT should sign up for his own YouTube account (for a video example). Logical.
We use Joomla website programming (as opposed to WordPress, etc.) and that's OPENSOURCE, owned by no one and everyone, NOT exclusively the client, or the designer.
And once the DESIGN work is fully paid for as agreed in the written contract, then of course the client then has full ownership of those designs, artwork, video, technical works, etc.
But it's still subject to the client's written approval. And if not approved, the client shouldn't have to pay for anything he didn't accept, but of course then waives his right to use those works for any purpose.
(Granted, other conflicts/disputes may require other resolution.)
Wouldn't you agree that's fair and logical?