Over 35 Years of World-Class Graphics:
We come with over 35 years of world-class graphic design in over 2000 major successful campaigns, and we’re not afraid to use that expertise on your video! Graphics and graphic elements can be used in limitless ways to far better SHOW and convey your message.
The imagination is the only limit to visual storytelling and visual communication.
Added Value!
We offer high-end custom graphics for your video project, and guaranty it will greatly add to the quality and appeal of your video, and your video being better understood by its audience, no matter its subject.
What are Video Graphic Elements? And Why?
At the top of the list of dead-on-arrival lifeless types of "videos," we have the "Video Sales Letter." This is typically a dry text-only presentation lacking any visual imagination, with nothing but ugly text on a white background. And people boast that THIS is the key to their revenue. We disagree.
A little higher on the video food-chain, we have the ultra boring "Talking Head" interview. The videographer stands up a common cellphone camera on a stationary tripod, the head talks, and the videographer collects his paycheck. Not exactly inspiring, or visually captivating.
We live by the old film saying: "Show, don't tell." Show it! And show it well. People want to SEE what you're talking about, and the more you can VISUALLY depict your subject, the more you inspire buyers into action and increase revenue.
Well you’re in luck; In truth, this is where we shine, and can offer your video project a great deal more VISUAL ENHANCEMENT than ordinary otherwise uninspiring video presentations.
Show the subject matter:
Example: A watch salesman gets up and tells you there’s a beautiful watch for sale here, BUT SHOWS YOU NOTHING visually. You would feel there’s something missing, obviously. "Can we see any watches?" we ask in bewilderment.
Whereas, the nice big well-lit colorful photo SHOWING the watch all shiny and sexy with bold face and glittering hands, on the wrist of some muscular movie star, etc., LOOKS as it should. You think to yourself “Oh that's a nice watch. I can SEE how nice that is. Wow, I WANT one!”
See? You expect the video presentation to SHOW YOU the subject matter and convey the message visually, so you can SEE the concepts with your own eyes. Indeed today’s audience have come to expect a quality VISUAL experience to accompany any spoken word and/or typed text. If not, one could hardly call it a video at all!!
Seems a simple thing one would take for granted, but look at all the crappy videos out there...
Add Annotations / Diagrams / Charts / Graphs / Etc.:
Added to any video there can be an infinite number of possible visual aids that help convey the message. An example might be if the main shot is of a product such as skin cream to rejuvenate and protect the skin… Well the graphic element might show a nice illustration of the skin and the healing properties of the cream penetrating deep into the skin. You SEE it?
Cutaways:
In video, a cutaway shot is the brief display of another shot followed by the return to the original first shot. It is typically related information and used to help convey the further detail of the main subject action.
An example might be of a product such as toothpaste to whiten your teeth, where the main shot is of a pretty girl brushing at the bathroom sink. Well the “cutaway” shot might show a nice graphic ultra closeup shot of the plaque and tartar coming off as the brush does its work on the teeth, and then cut back the pretty girl with big smile showing perfect white teeth. Sparkle! Sparkle! Not original, but quite effective. Examples are infinite.
But the virtue is that the result is a better commentary to the original scene, and viewers understand your message better because they can SEE it with their own eyes.